Music campaign
The campaign connects the worlds of jewelry and music, presenting jewelry as musical instruments that create a unique harmony. The advertisements convey elegance, luxury, and creativity, inviting the audience to explore the new collection and express their individuality through jewelry.
clock change campaign
The time has changed and it's time for winter/summer time. It's also the perfect time to upgrade your watch. Just like we change the time, it's time to upgrade your wristwatch. The campaign will launch twice a year on the day we change the clock.
change your status campaign
The campaign invites you to dive into a world of emotions. A photo is like a small frame of a love story, in which the engagement/wedding ring becomes a symbol of a big change in life. Through a series of emotional Instagram photos, we will present the ring as a sign of a change in personal status, while presenting familiar everyday moments. Each photo will remind you of love, and will be an inspiration for women who celebrate their love.
