A unique Black Friday sales promotion features models showcasing a wide variety of bras, each one unique and stunning in its beauty. The purpose of the campaign is to spark curiosity in customers, encouraging them to click on the ad and see the models and bras in full.
The campaign emphasizes the importance of comfort, safety, and pleasure for every woman. Through natural and calming imagery, it invites viewers to connect with their inner selves and discover the confidence and comfort offered by the new bra collection. More than just bras, the collection celebrates femininity and offers a journey of self-discovery to find the perfect fit.
The campaign offers significant discounts of up to 50% on the new bra collection. The ads’s striking typographic design, combined with dynamic images of a model displaying a single bra in a variety of positions, creates a unique visual experience and invites the consumer to discover the variety of styles.
The campaign aims to raise awareness for early detection of breast cancer during the month of October. The campaign features a clock with hands symbolizing the ticking of time, emphasizing the importance of taking immediate action and scheduling an early detection test. The ticking clock reminds us that early detection is essential and time is of the essence. By raising awareness of breast cancer, we hope to encourage more women to prioritize their health and save lives.