herbs of kedem | case study
the client
Herbs Of Kedem is a company that produces a wide range of natural skincare products. Herbs Of Kedem's products are known for their high quality and the use of only natural ingredients, without chemicals or synthetic preservatives.
the product
Samsonit Shampoo – A shampoo based on plant oils designed to strengthen and add volume to the hair. The shampoo contains extracts from unique plants known for their healing properties.
Creative Modeler
Start with three different approaches. Each creative concept will come from a different angle, but will convey the same message.
persona
product
User experience
the personas
Noa Elizabeth
38, Married + 3
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Bio
Residence: Hod Hasharon
Education: M.A
Work: Human Resources Manage
Noa is a careerist, successful and balanced woman. She invests a lot of time in work, family and self-care. Noa values a high quality of life, good health and natural beauty. She is aware of the importance of using natural and high-quality products for skin and hair care.
Wants & Need
Quality is a key for Noa in her every choice in life. She looks for natural products, made from high-quality, safe ingredients, that will provide significant results. In addition to ease the use and a pleasant aroma, Noa prefers brands with a good reputation, committed to naturalness and environmental responsibility. Noa is aware that quality products may be more expensive, but she is willing to invest in them.
tech
Internet
Social Media
Online Shopping
Gadgets
Early Adopter
Preferred Brands
Frustrations
Noa is frustrated by the difficulty of finding truly natural cosmetics that meet her expectations. She is concerned about misleading information about products that are presented as natural but contain chemicals, which makes her suspicious. In addition, the burden of her daily routine requires her to find products that are easy and effective to use.
Bio
Residence: Hod Hasharon
Education: M.A
Work: Human Resources Manage
Noa is a careerist, successful and balanced woman. She invests a lot of time in work, family and self-care. Noa values a high quality of life, good health and natural beauty. She is aware of the importance of using natural and high-quality products for skin and hair care.
Wants & Need
Quality is a key for Noa in her every choice in life. She looks for natural products, made from high-quality, safe ingredients, that will provide significant results. In addition to ease the use and a pleasant aroma, Noa prefers brands with a good reputation, committed to naturalness and environmental responsibility. Noa is aware that quality products may be more expensive, but she is willing to invest in them.
tech
Internet
Social Media
Online Shopping
Gadgets
Early Adopter
Preferred Brands
Frustrations
Noa is frustrated by the difficulty of finding truly natural cosmetics that meet her expectations. She is concerned about misleading information about products that are presented as natural but contain chemicals, which makes her suspicious. In addition, the burden of her daily routine requires her to find products that are easy and effective to use.
Daniel Smith
26, Single
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Bio
Residence: Jerusalem
Education: B.A in law
Work: Student security guard
Daniel is a hardworking student with a busy schedule that includes studies and a part-time job. He lives in Jerusalem in a shared-apartment and is careful to manage a meticulous monthly budget. Daniel likes to maintain a neat and clean appearance, but it is important to him to find quality solutions at an affordable price. He is sensitive to the use of natural materials and prefers to avoid products containing chemicals. Daniel makes informed decisions and is interested in promotions and discounts.
Wants & Need
Daniel, as a student with a limited budget, looks for products with affordable prices but does not compromise on quality. The shampoo he chooses must provide good results for his hair, meaning healthy and shiny hair. Furthermore, the size of the package is an important factor for him – he will prefer shampoo in large packages or family packs that will provide him with value over time. Daniel also appreciates discounts and promotions, especially when it comes to student promotions or discounts on products that remain in use for a long time, as this allows him to spend less on the product.
tech
Internet
Social Media
Online Shopping
Gadgets
Early Adopter
Preferred Brands
Frustrations
He also feels that it is difficult to find high quality products that fit his limited budget. Another frustration stems from the small packages that do not last long, and the lack of transparency of the product ingredients. In addition, he is forced to invest a lot of time in finding profitable deals.
Bio
Residence: Jerusalem
Education: B.A in law
Work: Student security guard
Daniel is a hardworking student with a busy schedule that includes studies and a part-time job. He lives in Jerusalem in a shared-apartment and is careful to manage a meticulous monthly budget. Daniel likes to maintain a neat and clean appearance, but it is important to him to find quality solutions at an affordable price. He is sensitive to the use of natural materials and prefers to avoid products containing chemicals. Daniel makes informed decisions and is interested in promotions and discounts.
Wants & Need
Daniel, as a student with a limited budget, looks for products with affordable prices but does not compromise on quality. The shampoo he chooses must provide good results for his hair, meaning healthy and shiny hair. Furthermore, the size of the package is an important factor for him – he will prefer shampoo in large packages or family packs that will provide him with value over time. Daniel also appreciates discounts and promotions, especially when it comes to student promotions or discounts on products that remain in use for a long time, as this allows him to spend less on the product.
tech
Internet
Social Media
Online Shopping
Gadgets
Early Adopter
Preferred Brands
Frustrations
He also feels that it is difficult to find high quality products that fit his limited budget. Another frustration stems from the small packages that do not last long, and the lack of transparency of the product ingredients. In addition, he is forced to invest a lot of time in finding profitable deals.
Shira Johnson
30, Married + 1
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Bio
Residence: Haifa
Education: B.A
Work: Speech therapist
Shira is a young mother of a one-year-old boy, who balances her career as a speech therapist with her family life. Shira is vegetarian and leads a lifestyle based on principles of sustainability and health. She places special emphasis on purchasing products that are 100% natural, free of harmful chemicals and ecological, out of concern for her health and the health of her family. Shira enjoys walks in the park, cooking healthy food, and using products that promote values of sustainability and environmental responsibility.
Wants & Need
Shira looks for products that contain 100% natural ingredients, free of harmful chemicals. She expects the products to be personalized to her, have ecological packaging, and have a natural, subtle scent. She also prefers brands that emphasize transparency and support sustainable values.
tech
Internet
Social Media
Online Shopping
Gadgets
Early Adopter
Preferred Brands
Frustrations
Shira is frustrated by products that are branded as natural but contain synthetic ingredients, and emphasizes the importance of transparency regarding manufacturing processes and ingredients. Negative experiences using natural products that caused her irritation frustrate her, as do non-recyclable packaging and high prices that do not justify the quality. In addition, she finds it difficult to find trustworthy brands that share her values.
Bio
Residence: Haifa
Education: B.A
Work: Speech therapist
Shira is a young mother of a one-year-old boy, who balances her career as a speech therapist with her family life. Shira is vegetarian and leads a lifestyle based on principles of sustainability and health. She places special emphasis on purchasing products that are 100% natural, free of harmful chemicals and ecological, out of concern for her health and the health of her family. Shira enjoys walks in the park, cooking healthy food, and using products that promote values of sustainability and environmental responsibility.
Wants & Need
Shira looks for products that contain 100% natural ingredients, free of harmful chemicals. She expects the products to be personalized to her, have ecological packaging, and have a natural, subtle scent. She also prefers brands that emphasize transparency and support sustainable values.
tech
Internet
Social Media
Online Shopping
Gadgets
Early Adopter
Preferred Brands
Frustrations
Shira is frustrated by products that are branded as natural but contain synthetic ingredients, and emphasizes the importance of transparency regarding manufacturing processes and ingredients. Negative experiences using natural products that caused her irritation frustrate her, as do non-recyclable packaging and high prices that do not justify the quality. In addition, she finds it difficult to find trustworthy brands that share her values.
the Pain Points / Benefits / Motivations
38, Married + 3
Pain Point
Expecting a drastic change in hair in a very short time, and if the change is slow, the customer may lose patience and switch to another brand.
Benefit
Ancient Herb Shampoo nourishes the hair and strengthens it from root to tip.
Motivation
Giving strong and healthy hair, giving it a well-groomed and attractive appearance.
Pain Point
The brand is a small and new brand that may make it difficult for customers to trust it, who may fear the quality of the product and the brand experience and consequently prefer larger, more well-known brands.
Benefit
Ancient Herbs Shampoo contains 100% natural products that nourish the hair.
Motivation
A natural product that will give your hair a fresh feel and a natural look
the Process
38, Married + 3
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RTB
Nature's secret for radiant hair
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Motivation
A natural product that will give your hair a fresh feel and a natural look
the case study
| Marketing campaign Static & video ads
persona ad
product ad
